Doughlicious | 2022 | Branding | Billboard & Mail Ad Campaign
Woman-Owned Sweet Shop
Woman Owned and Operated
Doughlicious is owned and operated by Lisa May, who is a born and raised Utahn. After having all five of her precious girls, Lisa reignited her love for baking and business. Soon after came her six baby and Doughlicious was born.
Something For Everyone
While experimentation and innovation are at the forefront of Doughlicious goals, their primary goal is to have something for everyone. From the class Glass Glazed to the Power Punch protein doughnuts, all are welcome.
Growing and Growing
Doughlicious was born as a catering business meant exclusively for corporate events, doughnut cakes, birthday parties, and weddings. Now it is growing! The opening of their Ogden store is what called for professional branding.
The Doughlicious Dish
Doughlicious is a upcoming, new doughnut shop. They specialize in fresh, made-daily doughnuts that satisfy anyone’s sweet tooth. Their products range from innovative flavors to high protein, “healthy” doughnuts.
Doughlicious offer dine in, take out, and catering services. Doughnuts can be purchased individually, in half dozens, dozens, and in bulk.
Lively, Friendly, Approachable, Enjoyable
The Process
Nostalgic and Memorable
Quirky and Relatable
Final Branding
Catering Menu
Advertisement Campaign
You in Donut Form
The goal for the ad campaign is to personify what it means when a person receives or gives a doughnut as a gift. Who do you become? I want to inform the audience of the quality of the product and make it relatable and attainable.
Deliverables
Billboard Ad and Mail Ad
