01 OVERVIEW
Silverback reimagines classic stories on silver collectible notes. Each piece is more than an investment, it is a chapter in a mythological tale. Silverback is where art and storytelling come together to create a more immersive experience. The silver bullion industry is saturated in history and tradition, Silverback aims to cut through that by leaning into storytelling and creativity.
02 THE CHALLENGE
Born was the storyteller, the Silvertongue.
Silverback is a brand that highly values storytelling, and you can’t tell a story without a narrator. There the Silvertongue was born, the brand's voice and narrator. They are a mysterious figure from an unknown era, with as much lore about themselves as the stories they tell. The Silvertongue brings each story to life with charm, wisdom, and a twinkle of mischief. My challenge in this project was to capture those qualities: Mysterious, Wise, and Timeless.
03 Audience Insight
04 THE solution
Visual Cues to create mystery
The Silvertongue is elusive, more rumor than human. A rolling stone who’s purpose is to share their tales then disappear without a trace. I chose to focus on ways to represent with lighting to create this feeling of mystery and intrigue. Using gradients, translucency, and dark interface design to draw the viewer in.
