Hi, I'm Shiney—a designer based in Salt Lake City who creates solutions based in storytelling.
Currently at Goldback Inc, I design and direct almost all aspects of the brand visual identity. From big picture projects to everyday collateral, I lead with strategy and focus on user experience. Led by strategy and focus on user experience, I design solutions.
Away from my desk, you'll find me volunteering as a choreographer for youth community theater, outdoors reading a book, or playing tabletop board games.
Available for New Projects & Opportunities
2024-present
Graphic Designer - Goldback Inc.
Led the design and execution of key experiential touch points such as, packaging design, a complete website refresh, launching our distributor order portal, and trade show experiences.
Developed a refreshed the brand's identity, and executed the creation of four subrands– Silverback, GoldbackBox, GILD, and Partners in Gold–and developed the Goldback currency symbol.
Created digital and print assets to support both internal sales team and distributors. These assets range from marketing brochures and banners, educational booklets, sales enablement guides, product catalogs, all while ensuring brand consistency across all touchpoints.
Collaborated with cross-functional teams to align design strategies with overall marketing goals. Led art direction with external creative teams to ensure brand alignment.
Developed and launched cohesive campaigns and product launches leading to sales goals being achieved and exceeded and contributing to increased engagement and return on ad spend.
2021-present
Freelance Graphic Designer - Shiney Creative
Led the design and execution of custom hand lettering and illustrations across a variety of projects, including branding and logo design, mural creation, and promotional product design.
Developed and refined unique visual identities for clients, ensuring that each design reflected the brand’s personality and goals while maintaining cohesion across multiple touchpoints.
Created original artwork featured in Advent of Disciples, published by Work and Wonder, showcasing illustration and lettering skills in a professional, published context.
Collaborated directly with clients to translate ideas into visually compelling designs, delivering work that met creative objectives, deadlines, and project specifications.
2023
Graphic Designer - Hydrojug
Created digital marketing layouts, including emails, social media graphics, and website content, ensuring visually cohesive campaigns.
Designed products and promotional assets, including rolling merchandise and stainless steel bottle laser etchings, translating brand identity into tangible items.
Assisted in photoshoots and post-production, editing product photos to create polished, on-brand visuals for marketing materials.
Concepted and planned visual identities for promotional campaigns, developing creative strategies that enhanced brand recognition and engagement.
2022
Product Designer- American Crafts
Led food craft concept ideation, selecting flavors and designing custom liners, treat toppers, wafer papers, and other hard goods to create cohesive product experiences.
Developed digital and physical mock-ups, compiling detailed presentations to showcase concepts clearly and professionally to stakeholders.
Prepared and submitted bills of merchandise and finalized art files, ensuring production-ready assets were accurate and on schedule.
Created additional marketing assets to support promotions, enhancing brand consistency and visual appeal across campaigns.