Hi, I'm Shiney—a designer based in Salt Lake City who creates solutions based in storytelling.
Currently at Goldback Inc, I design and direct almost all aspects of the brand visual identity. From big picture projects to everyday collateral, I lead with strategy and focus on user experience. Led by strategy and focus on user experience, I design solutions.
Away from my desk, you'll find me volunteering as a choreographer for youth community theater, outdoors reading a book, or playing tabletop board games (and occasionally play testing my own).
Available for New Projects
Experience
2024-present
Graphic Designer - Goldback Inc.
Led and managed all of the brand’s graphic and visual identity. Created, evolved, and maintained the brand’s design system, and created brand style guides for internal and external teams.
Worked in an agency like environment with a multi disciplinary creative team including a copy writer, media producer, brand strategist, and campaign strategist.
Developed assets in a wide variety of design disciplines including brand design, UI/UX design, motion graphics design, packaging design, marketing design, multimedia design, etc.
Created campaign visual direction strategies based on audience research insights. Developed creative assets for DTC marketing including social ads, email campaign, and advertising campaign design.
Developed creative assets for B2B audience communication ranging from print and digital catalogs, sales enablement guides, external marketing/educational materials. Organized and managed assets for external sales teams.
Developed subbrands Silverback, GoldbackBox, GILD, and Partners in Gold each with their own design systems and treatments
Collaborated with cross-functional teams for all visual design support including product design, trade show assets, and educational collateral. Oversaw visual design with external agencies to ensure brand alignment on projects including web design, app user interface design, distributor shopping experience user experience design, social ad campaigns, and a brand refresh.
Effective time/task management and adopting feedback constructively, while being proactive in design trends.
2021-present
Freelance Graphic Designer - Shiney Creative
Led all aspects of design and project management.
Developed custom hand lettering and illustrations across a variety of projects, including branding and logo design, mural creation, and promotional product design.
Built visual identities reflecting a client’s brand’s personality and goals while maintaining cohesion across multiple touch points.
Collaborated directly with clients to translate ideas into visually compelling designs.
Managed project timelines and client communication. Delivered work that met creative objectives, deadlines, and project specifications.
2023
Graphic Designer - Hydrojug
Created digital marketing assets, including emails, social media graphics, and website content.
Designed promotional assets for stainless steel bottle laser etchings.
Assisted in photo shoots and post-production editing product photos. Applied those assets for a variety of marketing campaigns.
Concepted and planned visual design systems for promotional campaigns, based on launch creative insights.
Maintained cohesive visuals following the brand style guide.
Managed many projects at one time efficiently, prioritized tasks, and applied feedback, while keeping up with industry trends.
2022
Product Designer- American Crafts
Led food crafting concept ideation, including coming up with new flavors and designing custom liners, treat toppers, wafer papers, and other hard goods to create cohesive product experiences.
Forecasting sellable trends in food crafting that excite both adults and children.
Developed digital flats and physical mock-ups, and compiled those into detailed client presentations.
Prepared bills of merchandise and finalized, production-ready art files.
Created additional marketing assets to support promotions.
Efficiently juggled a heavy work load while creating fresh ideas that were new and easily marketable.