Hi, I'm Shiney—a designer based in Salt Lake City who creates solutions based in storytelling.
Currently at Goldback Inc, I design and direct almost all aspects of the brand visual identity. From big picture projects to everyday collateral, I lead with strategy and focus on user experience. Led by strategy and focus on user experience, I design solutions.
Away from my desk, you'll find me playing golf, reading a book, or playing tabletop board games (and occasionally play testing my own).
Available for New Projects
Experience
2024-present
Graphic Designer - Goldback Inc.
Key Projects
Goldback Brand Refresh, 4 Sub-brand Identities, 6 Successful Product Series Launches.
Disciplines
Brand and visual identity, packaging design and dieline development, website and UI/UX, print and multimedia design.
Responsibilities
Lead the brand’s graphic and visual identity as well as the design system. Authored brand style guides to empower internal and external teams to maintain a consistent vision and brand alignment.
Work collaboratively with other creative disciplines and non-designers within an in-house agency environment. Adopt feedback swiftly and constructively throughout creative iteration.
Develop and executed visual direction for both B2B audience communication (catalogs, sales guides, educational material) and B2C Marketing (social, email, advertising campaigns).
Collaborate with internal, cross-functional teams for all visual design needs.
Manage all design projects with external agencies.
2021-present
Freelance Graphic Designer - Shiney Creative
Key Projects
Dirtbag Gardener Brand Identity & Web Design (in progress), Advent of Disciples Custom Artwork, Oquirrh Mountain Youth Theater Program Layout & Design
Disciplines
Brand and visual identity, website design and development, custom illustration and hand lettering.
Responsibilities
Work closely with clients to develop a vision for their project. Adopt feedback and constructively.
Manage project timelines and constraints while delivering work that meets creative objectives.
Collaborate with other contracted creatives.
2023
Graphic Designer - Hydrojug
Key Projects
Traveler Waterbottle Initial Launch, 5 Successful Sleeve Collection Launches
Disciplines
Email marketing, website assets, social media graphics, and custom etching designs.
Responsibilities
Developed digital marketing assets for email, web, and socials.
Created illustrations and graphics for custom bottle engravings (still used today).
Post production for brand photo shoots and later implemented those into marketing campaigns.
Planned and executed themed promotional campaigns for product launches.
2022
Product Designer- American Crafts
Responsibilities
Led food crafting concept ideation, including coming up with new flavors and designing custom liners, treat toppers, wafer papers, and other hard goods to create cohesive product experiences.
Forecasting sellable trends in food crafting that excite both adults and children.
Developed digital flats and physical mock-ups, and compiled those into detailed client presentations.
Prepared bills of merchandise and finalized, production-ready art files.
Created additional marketing assets to support promotions.
Efficiently juggled a heavy work load while creating fresh ideas that were new and easily marketable.