Always be aware of Big Brother.
Brand Identity
01 OVERVIEW
Hydrojug empowers people to live healthier lifestyles by creating high-quality experiences surrounding hydration. Creating quality tools designed to make drinking water convenient, enjoyable, and sustainable.
02 My Approach
The Watchful Eye
A common theme of dystopian films and literature there is always a form of “Big Brother” is a looming surveillance, originated by George Orwell in his classic novel Ninety Eighty-Four. I chose to bring both the human and technological supervision with human eye-like features and camera-like precise circles and reflections.
Minimalism With an Unsettling Edge.
I chose to lean into eerie, unsettling, and minimalist vibes that echo the atmosphere of dystopian media. To balance this mood, I incorporated elements inspired by mid-century modern design, creating a visual language that feels both stark and stylish. The result is a brand identity that is hauntingly simple yet grounded in a familiar aesthetic, striking a balance between discomfort and timeless design.
